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Animation-First Approach to Advertising

I ❤️ experiments in animation. My approach to art direction starts with an obsession with motion. I want it to be fun, unusual and surprising.
I'm a motion graphic designer and illustrator who spends my days in advertising and my nights crafting. I'm all about imaginary products that could totally be real if you squint hard enough and believe in magic. Social media is my canvas, my artist's statement, and possibly my living will—because who doesn't want their legacy to be a series of looping animations? I call Kansas City home, where I juggle pixels and plants, and I'm always on the lookout for animation-first projects with soft deadlines.

This Is Where the Magic Begins (No Pressure).

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© 2024 Ariel Hart

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